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Sponsorship
Sponsorship Opportunties
Herndon Parks & Recreation Department sponsorship program is designed to effectively market local businesses while making a positive impact on our community. Unlike other traditional forms of advertising, our sponsorships allow a business to be associated with the positive benefits of a community event or recreation programs. Whatever your marketing needs, we have a distinct partnership opportunity that can complement your plan.
CLICK HERE TO SEE OUR CURRENT SPONSORS
Sponsorship Benefits
Why Partner with Herndon Parks and Recreation Department?
• We are authentic and meaningful.
Parks and Recreation is at the root of our community.
• We are cooperative.
Herndon Parks and Recreation Department researches the
needs of their sponsors and responds accordingly.
• We are imaginative.
Each partnership is unique and our priorities are to identify and
create forward thinking win-win initiatives.
• We offer integrated links with consumers.
Prospective sponsors will find uncluttered partnership opportunities to extend their message and brand to conscious
consumers.
• We are bottom line oriented.
Return oninvestment is key to any favorable partnership and
Herndon Parks and Recreation Department realizes the necessity of well thought out and managed initiatives.
The Herndon Parks and Recreation Department has created a new way to work with the business community and the benefits are endless.
Annual Event Line-Up
Premier Events:
• Labor Day Festival (Sept.)
• 4th of July Celebration (July)
Community Events and Programs*:
• Turkey Trot Race (Nov.)
• Easter Egg Hunt (April)
• Santa's Workshop (Dec.)
• Holiday Arts and Crafts Show (Dec.)
• Farmers Market Fun Days (July-Aug.)
• Nature Fest (Sept.)
• Spooktacular (Oct.)
• Children's Performing Arts Series (Sept.-Feb.)
• Father Daughter Dance (Feb.)
• Harvest Moon Swim Meet (Oct.)
*List of events may be modified
Herndon Festival sponsorships are available separately from these opportunities.
Sponsorship Packages
Platinum - $15,000 (limited availability at this level)
• Booth space at all events
• Signage at all events
• Announcements at all events
• Company name mentioned in all press releases
• Opportunity to provide giveaways
• VIP passes and parking passes to four events
• Complimentary 3 hour small meeting room rental at the
Herndon Community Center
• Company logo on:
•All paid Premier event advertisements in newspapers
• Quarterly brochure thank you ad, in the brochure or on
the back cover of brochure mailed to 30,000 households
each season.
•Sponsor page on Town of Herndon Parks and Recreation
Department Website
Gold - $10,000
• Booth space at five events
• Signage at all events
• Announcements at all events
• Company name mentioned in all press releases
• VIP passes to two events
• Company logo on:
•All paid Premier event advertisements in newspapers
• Quarterly brochure thank you ad, in the brochure or on
the back cover of brochure mailed to 30,000 households
each season
•Sponsor page on Town of Herndon Parks and Recreation
Department Website
Silver - $5,000
• Booth space at three events
• Signage at all events
• Announcements at all events
• Company name mentioned in all press releases
• Company name on:
•All paid Premier event advertisements in newspapers
• Quarterly brochure thank you ad, in the brochure or on
the back cover of brochure mailed to 30,000 households
each season.
•Sponsor page on Town of Herndon Parks and Recreation
Department Website
Bronze - $2,500
• Signage at all events
• Announcements at all events
• Company name mentioned in all press releases
• Company name on:
•All paid Premier event advertisements in newspapers
• Quarterly brochure thank you ad, in the brochure or on
the back cover of brochure mailed to 30,000 households
each season
•Sponsor page on Town of Herndon Parks and Recreation
Department Website
Copper - $1,000
• Recognized on sponsor thank you banner
• Thank you announcements at all events
• Company name mentioned in all press releases
• Company name in quarterly brochure thank you ad, in the brochure or on the back cover of brochure mailed to 30,000 households each season.
Friend of the Department - $500 (or In-Kind Donation)
• Recognized on sponsor thank you banner
• Thank you announcements at all events
For more information contact 703-435-6800 x2104 or email parksandrec@herndon-va.gov
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