The Town of Herndon has developed a brand identity that celebrates Herndon as a "Next Generation Small Town" and is designed to promote our town as an exceptional place to live, work and visit.

The brand logo is designed so the "on" in Herndon can be used in many different ways, including as a tagline for specific businesses.

Businesses are encouraged to co-brand their communications by using the town's master logo as well as an application that fits - ON the Move, ON Board, Dream ON - the opportunities are endless!

Please be in touch and let us know how you plan to turn it ON in the Town of Herndon!

Brand Strategy for the Town of Herndon 

Brand Usage Form

Brand Style Guide

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